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Bridging the gap between virtual world and real world
Mobile technology is evolving at a dizzy tempo and its ultimate destination is syncing the virtual and real worlds by pulling down the time barrier in beween.
Efforts are being made to bridge the gap between virtual world and real world. Some commercial website have sales reps ready to help customers online in real time. Basically, however, one major advantage of eCommerce is that the online stores are always open (24/7) for any transactions, regardless of whether or not onine customer service reps are available.
Advantage turns into disadvantage as its phase changes
However, the same advantage may turn into a disadvantage because the online transactions are mostly executed in a virtual setting. If any transaction is mission critical, then you can hardly rely on the virtual transaction on the website, unless you are to download some digital content for spot purchase. Unless you knew beforehand that there is a real person on the website all the time, you would not try to count on mission critical results on that website.
What we need is a real-time bridge between Virtual and Real Worlds
What about if you'd be able to order a hot sandwich on a DASHTOP menu WHILE cruising down a street and then pick it up in 10 minutes, based on real-time feedback guaranteeing the exact pickup time. This is one example of how we can have Cyberworld meet Real World in a mission critical setting.
Temporary expedient to real-time feedback on the go
Lately, a new trend is coming to the retail market: "You book online and pick up merchandises in the stores". Sears, Best Buy and other retailers are closely following the track of consumer behavioral change in this regard. It shows this new trend is a kind of stopgap to cope with the current lack of technological efficacy. If any technological breakthrough debuts, then this new trend will taper off to oblivion.
This is what the force of "creative destruction" is all about. Electronic pagers were popular in the 1980s and 1990s, but are hard to find on the market, except for some professional fields. Audio tapes are mostly gone,
being forced out of the market by MP3. Vehicle CD players are on the way out, and DVD is replacing video tapes. MP3 players are in on vehicle dashtops.
Syncing online input in virtual world and real-time feedback in real world
Can you realize the core difference between online reservations on desktops and those on mobile devices. The difference can be described as urgency, immediate needs, and real-time feedback on the go.
Point and Click
To this end, an American business is trying out a "point and click" technology in a bid to bridge the gap between cyberworld and real world. GeoVector tries out a technology that will let you point a mobile phone at a building and click on it to get directions as well as the name of the building and address thereof.
Against the backdrop of cybercrime and malware getting more dominant and prevalent in the web-based eCommerce domain, we might urgently need some "eCommerce on the go" domain free from those cybercrime threats and also dedicated exclusively to service operators and users.
Point, Shoot and Post
Eye-Fi, a start-up, is expected to release Secure Digital memory cards with integrated Wi-Fi chips. With the card, digital cameras will be able to automatically send photos to home PCs or to photo-sharing Web sites.
GPS-free direction finding
"An Alameda company is combining speech-recognition software and text messaging to provide free directions that can work on any mobile phone. Dial Directions begins its service today in the Bay Area, Los Angeles and New York with the promise of turning a cell phone into a GPS and search-enabled device."
Mobile advertisingThough it is growing at a brisk pace, the mobile advertising accounts for merely 0.09% of the global advertising indsutry put at $1 trillion annually.
Mobile operators are bracing up for a potential big market for location-based advertising on cell phones. When you approach a certain location like a shopping mall, commercial come-ons from the business located there pop up on your mobile phone, luring you to come in for shopping. However, privacy issues are currently a sort of roadblocks for mobile operators.
On the other side of the coin, there could be a leeway for media giants who are focused on building their mobile websites accessible on cell phones. One issue here is how to keep mobile advertising in sync with locations cellphone users are currently visiting. Big national chain stores that are proud of being ubiquitous may take some advantage by offering attractive come-ons.
In advertising on mobile phones, syncing virtual world with real world is a major part of efforts to bridge the gap between both. Synchronizing and privacy compliance are the top agenda for both mobile operators and media moguls. An optimal solution embracing these two agenda has been embedded in DriveOnPay™. In 2006, according to eMarketer, a leading market research firm, mobile advertising revenue totaled approximately $900 million worldwide.
Synergize Virtual and Real
Deployment scenarios for DriveOnPay™ require networks of Base Stations and P2P node-to-node connections between VIMO™ units, creating TriageCasting™ modes that will multicast "motorist-specific" traffic news and data tailored to cushion the possible impact of panicky "stampeding" by motorists. This is also part of efforts to synergize the gap between cyberworld and real world.
Take vehicle traffic on the freeway, for instance. Motorists don't communicate with each other very often, except for signaling their moves by means of blinkers and brake lights. The P2P scenarios for vehicle traffic are aimed at harnessing the potential virtual networks between vehicles to generate a huge "distributed dBase on the go" and create a new domain of AI(Artificial Intelligence) in vehicle transportation.
R&D endeavors in this field will see an exponential growth in the next decade, when the broadband infrastructure has taken root on a broad basis.
[The core technology of DriveOnPay™ and its deployment scenarios can only be disclosed to interested parties under a non-disclosure agreement and then licensed to qualified and competent licensees on a non-exclusive basis.]
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